The Food Flavoring Industry

60 Minutes delved into the world of food flavoring last night. They covered all the things you would think...the actual flavorists, large factories pumping out liquid chicken, a montage of Americans' fat mid-sections...you know the drill.

To watch the video in full, just follow the link.

The last little blurb was about how "health and wellness" is the new rave, and how flavorists now have the challenge of creating healthy foods that taste good. That scares me. That scares me because the "health" foods that have already been introduced to the market are not necessarily healthy; however, Americans perceive that purchasing these items equals better health.

I'm pretty sure that the answer to healthier eating, or to obesity in general, is not going to be created in a lab. I understand that those working in this industry are just doing their job - I have no issues with that. They are just responding to the demand. Until the public becomes more intelligent than the industries (food, flavoring, marketing, media, etc) demanding whole, natural foods, they are just going to keep at it.

I eat foods that have been artificially flavored every single day. 99.9% of Americans do. One of the best things you can do is educate yourself. It will still be difficult to outsmart the geniuses that are creating delicious, short lasting flavors that keep us running back for more. You can't blame it on them though...you have to be in charge of your own self control!

You obviously can't survive on lettuce and water, but everything in moderation. The piece warns you about any food that comes in a can, a box, or a jar...think of ways that you can enhance the nutritional value of each of your daily meals adding in whole grains, vegetables, fruits, lean proteins, and low-fat dairy. Its at least a step in the right direction for now!!

Happy Monday:) What are you having for lunch?!